What the CEO needs to know about CRM

What the CEO needs to know: The change in the communications landscape has made customers more important than prospects In an ever changing communications landscape the role of customer communications or CRM has become more important than ever; the ability for customers to express themselves both positively and negatively now has both reach and impact…… Continue reading What the CEO needs to know about CRM

Is a Facebook page the new blog?

There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their agencies and consultants have laid out strategic plans to approaching the social web, many of them based on listening and research as a first step, followed by…… Continue reading Is a Facebook page the new blog?