Data is the new marketing drug
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in…
(Relatively) Digital – Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger
Consumers need a map and a guide
This evening I went for a run… in the dark. I had been out walking several times around the lake close to our house and I figured that…
Onboarding for change
We are always talking about change, whether it is change for our clients as we sell them new creative or try to get them to evolve their products,…
User experience in the pitch process
My previous CEO at RMG Connect (now JWT) Claude Chaffiotte (@ClaChaf) once compared the pitch process to a visit to the doctor, saying that “rarely do you go…
Why advertising needs entrepreneurs
Regardless of whether you are part of a hot-shop 17-man creative boutique, or one of a 450-man flagship office of a global agency network, the advertising business still…
Tomorrow’s creative team
Back when Bill Bernbach changed the landscape of agencies by partnering art directors and copywriters we thought that this was a major revolution in agency team structure –…
Disruption for mind and body
I went last night for my first training sesssion at Concept 10 10 here in Dubai, this is a very different approach to the gym that uses very…
Has ‘integration’ become a dirty word?
In the rush to evolve the skills of the advertising industry to keep up with an ever changing number of new media channels the buzzword for the last…
Did AOL peak too early? Are walled gardens the future?
The web is dead, long live the internet – those were the guiding words of a recent Wired article discussing the evolution of how we use the web…
Clarifying digital and mobile
It is about time that the industry stopped referring to digital and mobile as channels or as media; we are mature enough now to understand that these are…