Hollywood 101 for Marketers
#UsBlogs week 4 theme: “What we learn from the movies” To understand what we can learn from the movies, we need to first break down a movie into…
production
Mad Men, and the dying art of the account exec
The more I watch Mad Men, the more I compare it to our business today and start asking myself certain questions. Some have obvious answers like the role…
The ugly ratio of creative to media spend
In a new client meeting last week the subject of creative to media spend ratio came up and I almost fell off my chair. It’s not to say…