A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as…
segmentation
Becoming a SIF is a communications opportunity
As my personal situation takes me on the route to becoming a SIF, not a Structural Integrity Field (for the Star Trek fans) but a single income family,…
Disruption for mind and body
I went last night for my first training sesssion at Concept 10 10 here in Dubai, this is a very different approach to the gym that uses very…