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(Relatively) Digital - Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger

Making sense of life, & communications, online & offline.

London

Digital, London, New York

The Biggest Challenge in Marketing Today Isn’t What You Think. It’s not AI. It’s not data. It’s aspiration.

We all seem to be commiserating about the state of our industry, the death of agencies, the loss of creativity, the impending doom of GenAI but what is…

November 11, 2025 Read post : The Biggest Challenge in Marketing Today Isn’t What You Think. It’s not AI. It’s not data. It’s aspiration. →

Advertising, Digital, Dubai

From Job Hopper to Strategic Advantage: Why My “Squiggly” Career Was Actually Perfect Training

“Those who know do not speak. Those who speak do not know.” – Lao Tzu For years, I carried this quote as both shield and sword. But sometimes,…

August 30, 2025 Read post : From Job Hopper to Strategic Advantage: Why My “Squiggly” Career Was Actually Perfect Training →

Digital, Family, Gadgets

Confinement Collection // Lockdown List

What have you bought during the confinement, and where have you purchased from? The lockdown has brought a swift acceleration of our shift from purchasing instore to online,…

May 10, 2020 Read post : Confinement Collection // Lockdown List →

Digital, London

#McDHack14: Event Pics

November 26, 2014 Read post : #McDHack14: Event Pics →

Digital, London

#McDHack14: All hack’d out

McDonald’s ran it’s first Hackathon in Europe last week. Check out some of the live Tweets below, the photos in our next post here, and the winners on…

November 26, 2014 Read post : #McDHack14: All hack’d out →

Design, Digital, London

McDonald’s Hackathon 2014

          It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014.…

November 13, 2014 Read post : McDonald’s Hackathon 2014 →

London, New York, Strategic Planning

Everyone needs skunkworks

In this day and age everyone, every company, every organization that believes in ideas needs skunkworks – not only agencies, but above all agencies since their whole business…

February 10, 2011 Read post : Everyone needs skunkworks →

Advertising, Digital, Dubai

The war for digital talent in advertising

Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden…

October 13, 2010 Read post : The war for digital talent in advertising →

Advertising, Dubai, London

Designing spaces for creativity

A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me…

October 6, 2010 Read post : Designing spaces for creativity →

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(Relatively) Digital – Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger
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