Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously…
talent
BDW Making Digital Work – Day 2, Morning
Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder…
Treating creatives like adults
For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on…
Onboarding for change
We are always talking about change, whether it is change for our clients as we sell them new creative or try to get them to evolve their products,…
The war for digital talent in advertising
Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden…