Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off?…
Segmentation
A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as…
My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but…
Youth are the target
If our business is all about making change happen, then this excellent film from Brazilian research group BOX 1824 is a must watch – showing us how the…
Becoming a SIF is a communications opportunity
As my personal situation takes me on the route to becoming a SIF, not a Structural Integrity Field (for the Star Trek fans) but a single income family,…