Marketing hasn’t changed, but marketers must.
AI will not solve everything on its own. The winners will be humans with real craft who know how to use it. We are learning something quickly: AI…
(Relatively) Digital – Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the…
Marketing Is Driven by Physics
When I was dean of the Brand Marketers Academy at Cannes this year, one of our speakers was a cardiothoracic surgeon, JaBaris Swain. He wasn’t there to talk…
Grey Hair at 30: tech upgrades instantly, leadership doesn’t
A new global research project decoding how executives under 30 compress decades of leadership maturity into years.
Six themes from Cannes Lions Brand Marketer Academy – Life lessons for future leaders
You might have been in the Palais last week, or you might have been streaming online – or maybe you had FOMO and were just watching your social…
The $15,000 Ghost of the Dot-Com Boom, The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper”
The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper” It is a strange paradox of the modern internet that the machine designed to remember everything has such…
He’s on TikTok 7 hours a day, so we hired him for our social content strategy
Do you know how your TV or phone actually works? Have you studied how people choose cereal in the supermarket? When did you last ask someone why they…
The Biggest Challenge in Marketing Today Isn’t What You Think. It’s not AI. It’s not data. It’s aspiration.
We all seem to be commiserating about the state of our industry, the death of agencies, the loss of creativity, the impending doom of GenAI but what is…
Creativity: A Luxury of the Successful or the Essential Solution in Crisis? The Creativity Crisis Challenge
In today’s world, creativity isn’t limited to art direction or copywriting, it extends into media planning, innovative formats, and tactical executions. Marketers are not just producing visuals and…
When Don Draper Met the Modern Marketing Machine: Creativity in the Age of Pace and Scale
Imagine Don Draper, the suave, cigarette-wielding ad man from the golden age of Mad Men, waking up in 2025. His smooth pitches, once delivered in smoky boardrooms, now…