Marketing hasn’t changed, but marketers must.
AI will not solve everything on its own. The winners will be humans with real craft who know how to use it. We are learning something quickly: AI…
AI
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the…
Marketing Is Driven by Physics
When I was dean of the Brand Marketers Academy at Cannes this year, one of our speakers was a cardiothoracic surgeon, JaBaris Swain. He wasn’t there to talk…