A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as…
crm
Learning to love big data
I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate…
What the CEO needs to know about CRM
What the CEO needs to know: The change in the communications landscape has made customers more important than prospects In an ever changing communications landscape the role of…
Is a Facebook page the new blog?
There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their…
Social CRM is CRM via new channels
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it…