Marketing hasn’t changed, but marketers must.
AI will not solve everything on its own. The winners will be humans with real craft who know how to use it. We are learning something quickly: AI…
eCommerce
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the…
The $15,000 Ghost of the Dot-Com Boom, The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper”
The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper” It is a strange paradox of the modern internet that the machine designed to remember everything has such…
When Don Draper Met the Modern Marketing Machine: Creativity in the Age of Pace and Scale
Imagine Don Draper, the suave, cigarette-wielding ad man from the golden age of Mad Men, waking up in 2025. His smooth pitches, once delivered in smoky boardrooms, now…
From Job Hopper to Strategic Advantage: Why My “Squiggly” Career Was Actually Perfect Training
“Those who know do not speak. Those who speak do not know.” – Lao Tzu For years, I carried this quote as both shield and sword. But sometimes,…
Why Emerging Markets Are the Blueprint for Marketing-Led Growth
In boardrooms around the world, there’s a growing expectation that marketing will not just build brand equity—but drive real, measurable business growth. Yet most frameworks for marketing transformation…
What is your earliest eCommerce memory?
It’s about time for me to retire the t-shirt pictured here; but there’s an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed…
SHEIN – a lesson in marketing
Digital is not an expertise, it’s just the way business is done today. I’ve written about SHEIN before as one to watch, and yet again as analysts dig…
A new model for creativity, influence, brands and purchase… SHEIN
🐉 The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd. As they launch a competition…
The new gold rush. 💵💴
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional…