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(Relatively) Digital - Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger

Making sense of life, & communications, online & offline.

advertising

Advertising, Digital, eCommerce

When Don Draper Met the Modern Marketing Machine: Creativity in the Age of Pace and Scale

Imagine Don Draper, the suave, cigarette-wielding ad man from the golden age of Mad Men, waking up in 2025. His smooth pitches, once delivered in smoky boardrooms, now…

September 1, 2025 Read post : When Don Draper Met the Modern Marketing Machine: Creativity in the Age of Pace and Scale →

Advertising, Digital, Media

Content & Amplification – The New Brand Brief

Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the…

May 25, 2011 Read post : Content & Amplification – The New Brand Brief →

Advertising, Design, Digital

Can agencies really play nicely together?

I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development…

January 20, 2011 Read post : Can agencies really play nicely together? →

Advertising

The contradiction of agency recruitment

There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than…

January 4, 2011 Read post : The contradiction of agency recruitment →

Traditional vs. Digital

The Chasm in Advertising

Advertising is dying, but this time from the inside. We’ve seen many of the recent articles in FastCompany (The Future of Advertising, 17 November 2010) and Business Week…

December 27, 2010 Read post : The Chasm in Advertising →

Digital, New York, Strategic Planning

Learnings from Making Digital Work NY

The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple  of days and our take aways from the…

December 4, 2010 Read post : Learnings from Making Digital Work NY →

Advertising, Social Media, Traditional vs. Digital

When clients ask for bread, give them cake

Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us…

November 29, 2010 Read post : When clients ask for bread, give them cake →

Advertising, Digital, Traditional vs. Digital

Getting ready to ‘Make Digital Work’

In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work.…

November 28, 2010 Read post : Getting ready to ‘Make Digital Work’ →

Digital

Digital is not a medium

‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because…

November 21, 2010 Read post : Digital is not a medium →

Advertising

Treating creatives like adults

For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on…

November 18, 2010 Read post : Treating creatives like adults →

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