Making sense of life, & communications, online & offline.
After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the…
When I was dean of the Brand Marketers Academy at Cannes this year, one of our speakers was a cardiothoracic surgeon, JaBaris Swain. He wasn’t there to talk…
You might have been in the Palais last week, or you might have been streaming online – or maybe you had FOMO and were just watching your social…
Do you know how your TV or phone actually works? Have you studied how people choose cereal in the supermarket? When did you last ask someone why they…
Imagine Don Draper, the suave, cigarette-wielding ad man from the golden age of Mad Men, waking up in 2025. His smooth pitches, once delivered in smoky boardrooms, now…
“Those who know do not speak. Those who speak do not know.” – Lao Tzu For years, I carried this quote as both shield and sword. But sometimes,…
In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in…
The Measurement Conundrum: Why ‘What Gets Measured Gets Managed’ No Longer Means What You Think There’s an old joke among marketers: “The best thing about the internet is…
In boardrooms around the world, there’s a growing expectation that marketing will not just build brand equity—but drive real, measurable business growth. Yet most frameworks for marketing transformation…
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off?…
