Content Marketing & Service Design are the future of Branding
Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in…
Advertising
Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of…
A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as…
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with…
Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously…
Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried…
Death to the email
I was very pleased to read an article recently on French tech firm Atos who are stopping the use of internal email, CEO and ex French Finance Minister,…
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there…
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the…
Barriers to the Phygital Revolution
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but…