Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the…
Advertising
My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but…
Outside the Box – The Future of TV
I was recently interviewed by Communicate on the subject of The Future of TV, see the full piece below or download the pdf here.
Hollywood 101 for Marketers
#UsBlogs week 4 theme: “What we learn from the movies” To understand what we can learn from the movies, we need to first break down a movie into…
Are digital agencies the new dinosaurs?
I was asked to answer the question ‘Are digital agencies the new dinosaurs?’ in this week’s Campaign ME – check out my answer below and those of my…
Agency Future – The Results
For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and…
Overcome the fear
I answered a question the other day on Quora: How can you change the culture of an advertising agency? And this has developed into a discussion about some…
Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development…
The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than…
Top 3 of Top Trends for 2011
Too many articles about trends for 2011 to read and digest – the top 3 in my opinion: 1. JWT Intelligence JWT: 100 Things to Watch in 2011…