Has ‘integration’ become a dirty word?
In the rush to evolve the skills of the advertising industry to keep up with an ever changing number of new media channels the buzzword for the last…
Advertising
The war for digital talent in advertising
Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden…
Elephant in the room syndrome for agencies
The more I search for information about agency structures and models, the less of it I seem to find, not only are there very few descriptions of the…
A fork in the road for advertising
I often find myself wondering how far the advertising invasion will go; dissatisfied with the shrinkage of traditional channels and the still unconfirmed power of the internet, we…
Reinventing marketing strategy, plans and thinking
As I read the pipeline article on ‘learning to unlearn‘ it occurred to me how key this idea is when applied directly to the way we plan marketing…
How do we build knowledge in the agency business?
The question of building knowledge in this industry has arisen more frequently recently, mainly as a result of expanding markets in particular areas such as digital and interactive…
Mad Men, and the dying art of the account exec
The more I watch Mad Men, the more I compare it to our business today and start asking myself certain questions. Some have obvious answers like the role…
Designing spaces for creativity
A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me…
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue…