Digital is not a channel, it is part of your product
How about we start from scratch? How about we look at the different pieces of the organisation and figure out how to apply digital, mobile, social, broadband and…
advertising
Becoming a SIF is a communications opportunity
As my personal situation takes me on the route to becoming a SIF, not a Structural Integrity Field (for the Star Trek fans) but a single income family,…
Data is the new marketing drug
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in…
Onboarding for change
We are always talking about change, whether it is change for our clients as we sell them new creative or try to get them to evolve their products,…
User experience in the pitch process
My previous CEO at RMG Connect (now JWT) Claude Chaffiotte (@ClaChaf) once compared the pitch process to a visit to the doctor, saying that “rarely do you go…
Why advertising needs entrepreneurs
Regardless of whether you are part of a hot-shop 17-man creative boutique, or one of a 450-man flagship office of a global agency network, the advertising business still…
Tomorrow’s creative team
Back when Bill Bernbach changed the landscape of agencies by partnering art directors and copywriters we thought that this was a major revolution in agency team structure –…
The war for digital talent in advertising
Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden…
We are not alone (in advertising)
Yesterday I had the luxury to step out of the office for a few hours and visit the Gitex exhibition here in Dubai – our MD Kamal Dimachkie…
Elephant in the room syndrome for agencies
The more I search for information about agency structures and models, the less of it I seem to find, not only are there very few descriptions of the…