From Job Hopper to Strategic Advantage: Why My “Squiggly” Career Was Actually Perfect Training
“Those who know do not speak. Those who speak do not know.” – Lao Tzu For years, I carried this quote as both shield and sword. But sometimes,…
(Relatively) Digital – Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger
Navigating the Short Attention Economy: A Marketer’s Guide
In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in…
Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing Effectiveness
The Measurement Conundrum: Why ‘What Gets Measured Gets Managed’ No Longer Means What You Think There’s an old joke among marketers: “The best thing about the internet is…
Why Emerging Markets Are the Blueprint for Marketing-Led Growth
In boardrooms around the world, there’s a growing expectation that marketing will not just build brand equity—but drive real, measurable business growth. Yet most frameworks for marketing transformation…
What is your earliest eCommerce memory?
It’s about time for me to retire the t-shirt pictured here; but there’s an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed…
SHEIN – a lesson in marketing
Digital is not an expertise, it’s just the way business is done today. I’ve written about SHEIN before as one to watch, and yet again as analysts dig…
A new model for creativity, influence, brands and purchase… SHEIN
🐉 The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd. As they launch a competition…
The new gold rush. 💵💴
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional…
Kicking off SocialCommerce in Europe with TikTok & L’Oreal
Last week we announced an exciting project we’ve been working on behind the scenes with TikTok, to bring shopping directly into the app experience. Through our strength in…
Confinement Collection // Lockdown List
What have you bought during the confinement, and where have you purchased from? The lockdown has brought a swift acceleration of our shift from purchasing instore to online,…