Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off?…
(Relatively) Digital – Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger
We Like The World is back
We Like the World (WLTW) is a not-for-profit organisation created in 2011 to build a school in Africa funded by a charity World Tour. An extraordinary trip, with…
Bootstrap marketing your business for dummies
I’ve been helping a few organisations get off the ground recently – in pure bootstrap mode – trying to figure out how they present themselves. Below are a…
Content Marketing & Service Design are the future of Branding
Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in…
Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of…
A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as…
What’s going on with Uber in France? A lesson in economics and global brand management.
Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s…
Three Child Car Seats – Will they fit?
I spent a while battling the web to discover which cars would take 3 child car seats across the back row – without success. So this is a…
Thoughts from LeWeb
There is a some snobbery in certain circles about LeWeb, but I am still very positive about this event that opens the mind to the amount of activity and…