What happened to direct marketing?
I’m worried to say that I fear direct marketing as a skill has disapeared. how many people even know what a johnson box is and how to use…
(Relatively) Digital – Making sense of life, & communications, online & offline. Lex Bradshaw-Zanger
The joy of industry bodies
Just returned from a networking session at the Capitol Club entitled Digital Dialogues sponsored by Flip Media. In a young market like this it is great to have…
It’s time to think (anew)
A very interesting piece by Charlie Lowe (@charliemlowe) at DTD today talking about the… …critical lack of resourceful and talented people in the world. and how this is particularly…
Digital planner, an even rarer bird
The traditional advertising agency strategic planner is a rare bird, mostly of anglo-saxon origin and more often than not found congregating in London, New York and Minneapolis. Every…
The ugly ratio of creative to media spend
In a new client meeting last week the subject of creative to media spend ratio came up and I almost fell off my chair. It’s not to say…
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue…
Where is the traditional agency going?
The last few years have seen a great deal of discussion around the terminology that should follow that of an ‘advertising’ agency – there have been many terms bandied around ranging…
Jetset & the International Lifestyle – Blessing or Burden?
My life, and career, to date have given me the opportunity to live, study and work in a number of different countries – specifically, but not necessarily in…
Anglo or English?
It gets harder and harder as the years – and the moves – go by to answer that inevitable question "where are you from?". And when you have…
From my old blog to a new one
After struggling for a while with various different blogs and not really knowing how to make them all work together – or for that matter to find a…