Digital Transformation – It’s about the people
It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed…
Social Media
Social By Design is the Only Filter
In a world of exploding choice, where technology and industrialisation mean that supply can vastly outstrip demand, social is really the only filter that works to get real…
Getting Employees Onboard with Social
Social Media is here, and as companies are wondering how to ‘get on board’ a major part of this will be letting employees know what they should, and…
Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously…
The Social Agency Ecosystem
As the work we do becomes more and more social – even to the extent that it is ‘social by design’ I set out the other day to…
Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried…
Going Viral Visualized [INFOGRAPHIC]
Infographic designed by Voltier Digital via Mashable.com
Turning on Social: Google+, Facebook Timeline & Unthink
With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for…
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there…
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the…