Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the…
amplification
T- Shaped on Twitter, and in Life
#UsBlogs week 3 theme: “How to Build Your Offline Klout?” Online, the klout score is measured through a combination of different variables to measure reach, amplification and network…