Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development…
digital
Videos from Making Digital Work NY
For those following up on the BDW Workshop in New York, here you can see a post of the videos, the original post on the MDW NY Posterous…
Learning to walk – by the book
The major challenge affecting agencies today is how to keep up with technology as it explodes in the communications landscape around us – never before in the history…
Digital strategy is dead – Long live digital strategy
Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from…
When clients ask for bread, give them cake
Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us…
Getting ready to ‘Make Digital Work’
In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work.…
Digital is not a medium
‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because…
Marketing services should have acquired advertising
I’m slowly coming to the firm conclusion that marketing services (and all that it comprises) should have acquired advertising – and not the other way around which is…
Digital is not a channel, it is part of your product
How about we start from scratch? How about we look at the different pieces of the organisation and figure out how to apply digital, mobile, social, broadband and…
Did AOL peak too early? Are walled gardens the future?
The web is dead, long live the internet – those were the guiding words of a recent Wired article discussing the evolution of how we use the web…