SXSW Roundup
I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and…
social
Google Profile + Social Circle = My Online Demise
OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about…
Living the Brand – GoNabit.com
There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with…
Best Social Media Campaign of the Year
I was asked to choose my favourite social media campaign of the year for this week’s ‘Communiquestion’ in Communicate Magazine: The Ikea Facebook campaign (not because of my…
Social Dynamics 102: Klout & Quora
As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of…
Are you the Mayor this Christmas?
I lost my mayorship of the office this morning… 3 days before Christmas, and I’m distraught. The fact of the matter is that I’ve been trying exceptionally hard…
Is a Facebook page the new blog?
There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their…
Social CRM is CRM via new channels
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it…
When clients ask for bread, give them cake
Too often I hear account directors and those in client service complain that their clients are not ready, not mature enough or not open minded enough for us…