Please Stand By
I appreciate all the emails and questions about what happened to the blog. To be honest, there is just too much going on for me to keep writing…
2012
Social By Design is the Only Filter
In a world of exploding choice, where technology and industrialisation mean that supply can vastly outstrip demand, social is really the only filter that works to get real…
Getting Employees Onboard with Social
Social Media is here, and as companies are wondering how to ‘get on board’ a major part of this will be letting employees know what they should, and…
Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously…
The Social Agency Ecosystem
As the work we do becomes more and more social – even to the extent that it is ‘social by design’ I set out the other day to…
Why content marketing will be hard for agencies
One of the major changes in online marketing for 2012 will be the rise of content. A brand’s content strategy will be a key weapon in breaking…
Learning to love big data
I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate…
Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried…