Category: Advertising

Why you don’t need a digital strategy, but you need an HR strategy

What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those that only go to stores and those locked in their basements on a laptop? It doesn’t make sense – yet we…… Continue reading Why you don’t need a digital strategy, but you need an HR strategy

Content Marketing & Service Design are the future of Branding

Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in the way that brands communicate driven by the digital revolution. Two major changes are driving this, the first is the proliferation of marketing messages through multiple channels…… Continue reading Content Marketing & Service Design are the future of Branding

Thoughts on the Publicis Groupe reorganisation

Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24 hours regarding whether this is the right or wrong move, comparing to Martin Sorrell’s organisation of client teams at WPP…… Continue reading Thoughts on the Publicis Groupe reorganisation

A new vision for CRM

Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an organisation needs to build its own customer database and harness its audience, or whether the major online ecosystems of Google, Facebook and Apple now…… Continue reading A new vision for CRM

Re-Inventing Brand Marketing

As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on the one hand it feels like Cannes has become the centre for creative stunts that win awards but on the…… Continue reading Re-Inventing Brand Marketing

Social is going to be digital all over again for ad agencies

Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris (@NigelDMorris) from Aegis’s comments on how ad agencies need to adapt for social. Watch the video below and listen particularly to Nigel’s…… Continue reading Social is going to be digital all over again for ad agencies

Marketing Predictions for 2012

At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may…… Continue reading Marketing Predictions for 2012

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to one-way messaging and looking for consumers as opposed to understanding that they are in control and that it is…… Continue reading Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Follow The Money – Focussing on Inputs or Outputs

Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the truth, you need to follow the money. And this is is just as true in the advertising business as we try and evolve an ageing traditional, TV…… Continue reading Follow The Money – Focussing on Inputs or Outputs