Please Stand By

I appreciate all the emails and questions about what happened to the blog. To be honest, there is just too much going on for me to keep writing at the moment: 1/ Move from Dubai to Paris 2/ Started a new job at Facebook, changing from agency life to a technology provider 3/ A second…… Continue reading Please Stand By

Turning on Social: Google+, Facebook Timeline & Unthink

With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for business, I remember the days when brands were still deciding whether they really needed a website, and today the question is more about a Facebook page, a…… Continue reading Turning on Social: Google+, Facebook Timeline & Unthink

Barriers to the Phygital Revolution

I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term and their positioning as An agency for the Phygital™ world. But phygital doesn’t belong to just one agency.…… Continue reading Barriers to the Phygital Revolution

Content & Amplification – The New Brand Brief

Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we can deliver messages and also empowered the consumer to respond, turning a monologue into dialogue and thereby giving them a voice.…… Continue reading Content & Amplification – The New Brand Brief

E-commerce, F-commerce, M-commerce… Social Commerce

From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce

Social Media Memories from Birth

My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some amazing photos from her birth itself (NSFW or Facebook) that really capture the magic of the human body and what…… Continue reading Social Media Memories from Birth

Google Profile + Social Circle = My Online Demise

OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise

Living the Brand – GoNabit.com

There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a desire to make money. One brand that jumps out of the pack is GoNabit, the leading group buying site in…… Continue reading Living the Brand – GoNabit.com

Social Dynamics 102: Klout & Quora

As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of these is a measure of our social influence, there are many such sites out there who have developed their own proprietary algorithm to monitor your presence and…… Continue reading Social Dynamics 102: Klout & Quora

The Chasm in Advertising

Advertising is dying, but this time from the inside. We’ve seen many of the recent articles in FastCompany (The Future of Advertising, 17 November 2010) and Business Week (Don Draper’s Revenge, 24 November 2010) talking about the future of the industry and although many would argue that the same story has been rolled out annually…… Continue reading The Chasm in Advertising