I lost my mayorship of the office this morning… 3 days before Christmas, and I’m distraught. The fact of the matter is that I’ve been trying exceptionally hard to compete with a colleague (thanks @ronaldzouein) and maintain this mayorship over the last 3-4 months (between trips to NY, Chicago and Riyadh) and then I woke…… Continue reading Are you the Mayor this Christmas?
There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their agencies and consultants have laid out strategic plans to approaching the social web, many of them based on listening and research as a first step, followed by…… Continue reading Is a Facebook page the new blog?
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it direct marketing to digital natives before someone coined the social CRM phrase – but I’ll give them the credit because it does roll off the tongue a…… Continue reading Social CRM is CRM via new channels