Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s...
Tagged: traditional
Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and...
Are digital agencies the new dinosaurs?
I was asked to answer the question ‘Are digital agencies the...
When clients ask for bread, give them cake
Too often I hear account directors and those in client service...
Elephant in the room syndrome for agencies
The more I search for information about agency structures and models,...
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