What is your earliest eCommerce memory?

It’s about time for me to retire the t-shirt pictured here; but there’s an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed by CBS launched a site called StoreRunner.com. It was one of a handful of sites that brought together multiple retailers with a focus on local inventory categorized…… Continue reading What is your earliest eCommerce memory?

Bootstrap marketing your business for dummies

I’ve been helping a few organisations get off the ground recently – in pure bootstrap mode – trying to figure out how they present themselves. Below are a few of the tips I’ve shared with them, to try and look professional, quickly, without major expense: 1/ Get a good looking logo We should assume that…… Continue reading Bootstrap marketing your business for dummies