Making sense of life, & communications, online & offline

Category: Analytics

Advertising / Analytics / Digital / Paris / Segmentation / Traditional vs. Digital

October 7, 2018

Why you don’t need a digital strategy, but you need an HR strategy

What’s the point in having a different strategy for your digital...

Advertising / Analytics / Digital / DM & CRM / Media / Segmentation / Social Media

November 17, 2015

A new vision for CRM

Direct marketing, email newsletters and CRM seem like tactics from a...

Analytics / Digital

January 16, 2012

Learning to love big data

I love data, I get excited by datasets that have hidden...

Advertising / Analytics / Digital / DM & CRM / Media / Mobile / Social Media / Strategic Planning / Traditional vs. Digital

January 1, 2012

Marketing Predictions for 2012

At this time of year we see a multitude of articles...

April 28, 2011

I’m a data visualisation junkie

I realise more and more how much I am a data...

Advertising / Analytics / Design / Digital / DM & CRM / Influence / Media / Mobile / Segmentation / Social Media / Strategic Planning / Traditional vs. Digital / Web 2.0

April 10, 2011

My Job is about Change – Agitating & Activating

Depending on who I’m talking to, I find it very hard...

Advertising / Analytics / Digital / Media

October 31, 2010

Data is the new marketing drug

The title of this post is confusing, because data isn’t really...