I’m a data visualisation junkie

I realise more and more how much I am a data geek – when I hear myself talking to colleagues about marketing dashboards and saying that they are sexy, or getting excited by infographics not only by the content but also the design. I’m an avid reader/follower of the chart porn blog, and also love the work done by FastCompany and the NY Times. The latest work by the NYT Labs R&D group is the Cascade project, you can read more about it here, but the video below shows more or less how it works.

There are now a plethora of tools to allow us to look at different things (I remember when the only data we looked at was impressions and clicks on banners from DoubleClick, and tried to compare it to the numbers we were getting from a site centric tool) from engagement with rich media products, social buzz tracking and now with the ability to really track the interactions of people and content across the web, we are getting to a new threshold in human insight.

The future is full of data… and it’s sexy.

By Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

Leave a comment

Your email address will not be published. Required fields are marked *