Tag: marketing

Why you don’t need a digital strategy, but you need an HR strategy

What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those that only go to stores and those locked in their basements on a laptop? It doesn’t make sense – yet we…… Continue reading Why you don’t need a digital strategy, but you need an HR strategy

Learning to love big data

I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate and cross-match, or plot it on a chart to ask the right question and weed out the insight behind the figures. But I’m a geek, and beyond…… Continue reading Learning to love big data

Digital Landscape in the Middle East

I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here.   Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East

Hollywood 101 for Marketers

#UsBlogs week 4 theme: “What we learn from the movies” To understand what we can learn from the movies, we need to first break down a movie into its constituent elements; An idea – All good stories start with ideas and a movie is no exception, the screenplay is everything. Cast, crew & production -…… Continue reading Hollywood 101 for Marketers