Why you don’t need a digital strategy, but you need an HR strategy
What’s the point in having a different strategy for your digital...
Category: Traditional vs. Digital
Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the...
What’s going on with Uber in France? A lesson in economics and global brand management.
Uber France is an amazing study in brand management and economics....
Knowledge workers, the future of jobs and the Taylorism of management
We are at a fascinating point in the history of organisational...
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the...
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays...
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s...
Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and...
Recent Comments