Thoughts on the Publicis Groupe reorganisation
Maurice Levy, CEO of Publicis, made a major announcement about the...
Category: Traditional vs. Digital
What’s going on with Uber in France? A lesson in economics and global brand management.
Uber France is an amazing study in brand management and economics....
Knowledge workers, the future of jobs and the Taylorism of management
We are at a fascinating point in the history of organisational...
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the...
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays...
Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s...
Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and...
My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard...
Recent Comments