In a new client meeting last week the subject of creative to media spend ratio came up and I almost fell off my chair. It’s not to say that this isn’t still quite a common element of agency-client conversation but the context was extraordinary. This is usually a topic that we see bandied about by…… Continue reading The ugly ratio of creative to media spend
Category: Traditional vs. Digital
Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue big boys start snapping up the geeks left and right. Integration is the buzzword of the moment, we need to develop the product (and the skillset) to…… Continue reading Advertising + Digital = ?
Where is the traditional agency going?
The last few years have seen a great deal of discussion around the terminology that should follow that of an ‘advertising’ agency – there have been many terms bandied around ranging from brand to communications to idea to creative, but they all highlight one thing: The move of the business away from what has been tradtionally known as…… Continue reading Where is the traditional agency going?