Confinement Collection // Lockdown List

What have you bought during the confinement, and where have you purchased from? The lockdown has brought a swift acceleration of our shift from purchasing instore to online, even avid online buyers have moved new categories online. We have been testing out a number of retailers – how their supply chain and customer service performs…… Continue reading Confinement Collection // Lockdown List

#McDHack14: All hack’d out

McDonald’s ran it’s first Hackathon in Europe last week. Check out some of the live Tweets below, the photos in our next post here, and the winners on Challenge Post: #McDHack14 Tweets //   McDonald’s Hackathon in the press: Marketing Magazine: McDonald’s to host hackathon to explore new ways to connect with millennials Burger Business:…… Continue reading #McDHack14: All hack’d out

McDonald’s Hackathon 2014

          It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014. McDonald’s is already a market leader when it comes to digital innovation. Technology has made the famous brand evolve in terms of offers and customer relationships. 7 years ago,…… Continue reading McDonald’s Hackathon 2014

Everyone needs skunkworks

In this day and age everyone, every company, every organization that believes in ideas needs skunkworks – not only agencies, but above all agencies since their whole business models relies on the creation of ideas. I have long been in awe of BBH Labs (@bbhlabs) founded by Mel Exon (@melex) and Ben Malbon (@malbonnington) in 2008;…… Continue reading Everyone needs skunkworks

The war for digital talent in advertising

Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden goose right now – the speed at which digital is invading our industry means that suddenly there is a major need for people that not only understand…… Continue reading The war for digital talent in advertising

Designing spaces for creativity

A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me thinking about the different models that I’ve experienced and their cultures since there is clearly work to be done in determining which model suits which culture best.…… Continue reading Designing spaces for creativity