I was flattered to receive the email invite to the upcoming BDW Making Digital Work workshop in Boulder, CO when I looked at some of the stats they were bringing up for attendees, it was great to see both the breadth of companies that have sent participants and also the record for Longest Distance Travelled…… Continue reading Who Comes to Making Digital Work?
The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple of days and our take aways from the workshop. An amazing collection of speakers and great insights. So what have we learnt that we can take home to our agencies? The model for integration seems…… Continue reading Learnings from Making Digital Work NY
The afternoon session kicked off with Scott Prindle (@prindlescott) VP Creative technology at CP&B giving us real insight into the development of technology within the agency and the appearance (and importance) of the creative technologist. He told us that now at CP&B, 1/3 of their digital work is on mobile and them proportion is growing;…… Continue reading BDW Making Digital Work – Day 2, Afternoon
Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder of the Co-Collective @tmontague), John Windsor (Founder of crowdsourcing agency Victors & Spoils @jtwinsor), Ian Schafer (Founder of Engagement Agency DeepFocus @ischafer) & Edward Boches discussing the…… Continue reading BDW Making Digital Work – Day 2, Morning
The afternoon kicked off with Chloe Gottleib (@chloalo), ECD for interactive design at R/GA who talked to us about the shift from designing websites to digital eco-systems. She highlighted that digital is not a medium and that experience from one channel cannot simply be schmushed into another, that when the interface is badly designed, even…… Continue reading BDW Making Digital Work – Day 1, Afternoon
End of a great first day at BDW’s Making Digital Work at the Art Director’s Club in NY. It would be difficult to give a full recap of all the day’s speakers and insights, but a few choice elements that stuck in my mind from the day: We began with an intro from Edward Boches…… Continue reading BDW Making Digital Work – Day 1, Morning
In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work. This is the first time the programme has been run outside of Boulder and promises to be a hotbed of ideas and learning. The programme ran first…… Continue reading Getting ready to ‘Make Digital Work’