2010 was most definitely a year of choices, a year of choices that have led to changes in many parts of our lives; but when we look back on these decisions, it is interesting to wonder whether the decisions we made were the right ones (the benefit of 20-20 hindsight), and if not what we…… Continue reading 2011 – A year of active, rational choices
Advertising is dying, but this time from the inside. We’ve seen many of the recent articles in FastCompany (The Future of Advertising, 17 November 2010) and Business Week (Don Draper’s Revenge, 24 November 2010) talking about the future of the industry and although many would argue that the same story has been rolled out annually…… Continue reading The Chasm in Advertising
My wife is upset with me because there are no affordable items on my Christmas wishlist, she says that because I’m a geek (and therefore by deduction you will understand that she is not) it is very difficult for her to know what to get me, and that every time I find something I want it is…… Continue reading No low hanging fruit on my Christmas wishlist
I lost my mayorship of the office this morning… 3 days before Christmas, and I’m distraught. The fact of the matter is that I’ve been trying exceptionally hard to compete with a colleague (thanks @ronaldzouein) and maintain this mayorship over the last 3-4 months (between trips to NY, Chicago and Riyadh) and then I woke…… Continue reading Are you the Mayor this Christmas?
There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their agencies and consultants have laid out strategic plans to approaching the social web, many of them based on listening and research as a first step, followed by…… Continue reading Is a Facebook page the new blog?
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it direct marketing to digital natives before someone coined the social CRM phrase – but I’ll give them the credit because it does roll off the tongue a…… Continue reading Social CRM is CRM via new channels
For those following up on the BDW Workshop in New York, here you can see a post of the videos, the original post on the MDW NY Posterous at http://makingdigitalworknyc.posterous.com. It was a pleasure to interact with and film so many talented people in NYC. I’m working on a couple of larger video projects cut…… Continue reading Videos from Making Digital Work NY
The major challenge affecting agencies today is how to keep up with technology as it explodes in the communications landscape around us – never before in the history of the business have so many changes, happened so fast and with such greater impact. As we try to keep up, to learn, to understand and to…… Continue reading Learning to walk – by the book
Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last week in New York – he said that in an increasingly competitive and changing market, the future for agencies was in…… Continue reading Digital strategy is dead – Long live digital strategy
The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple of days and our take aways from the workshop. An amazing collection of speakers and great insights. So what have we learnt that we can take home to our agencies? The model for integration seems…… Continue reading Learnings from Making Digital Work NY