Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last week in New York – he said that in an increasingly competitive and changing market, the future for agencies was in…… Continue reading Digital strategy is dead – Long live digital strategy
Tag: channel
Clarifying digital and mobile
It is about time that the industry stopped referring to digital and mobile as channels or as media; we are mature enough now to understand that these are not specific enough and do not group together a set of channels that can, or should, necessarily be used together. The mobile handset exists in a number…… Continue reading Clarifying digital and mobile