I answered a question the other day on Quora: How can you change the culture of an advertising agency? And this has developed into a discussion about some simple things that agencies can start to do to set them on the path of cultural change. My original answer was as follows: The culture of an…… Continue reading Overcome the fear
Month: January 2011
Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development or even media agencies. The question that always comes up (on both sides of the table) is whether the agencies will be able to get along. The…… Continue reading Can agencies really play nicely together?
Social Dynamics 102: Klout & Quora
As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of these is a measure of our social influence, there are many such sites out there who have developed their own proprietary algorithm to monitor your presence and…… Continue reading Social Dynamics 102: Klout & Quora
The end of ATL/BTL, the birth of Paid, Owned, Earned
For the better part of 2010 and as both agency structures and the work we are doing becomes less TV and press centric and more about humans and ideas, we have been searching for the right terminology to break down the different parts of our work. The traditional ATL/BTL terminology is still very much prevalent…… Continue reading The end of ATL/BTL, the birth of Paid, Owned, Earned
The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than across it to the safety of the other side. The advertising industry through the 80s and 90s (and even early 2000) was seen as a very glamorous…… Continue reading The contradiction of agency recruitment
Top 3 of Top Trends for 2011
Too many articles about trends for 2011 to read and digest – the top 3 in my opinion: 1. JWT Intelligence JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence. 2. ClickHere 10 Digital Trends for 2011 from ClickHere Anytime, Anyplace – Digital Is Everywhere in 2011 Is Social Media Killing the…… Continue reading Top 3 of Top Trends for 2011
New Year’s Eve Fireworks – A safe choice
After much debate we decided to take the safe option and watch the fireworks on the Umm Suqeim public beach, in front of Burj Al Arab, rather than battle against the crowds at Burj Khalifa – as it turns out we made a good choice. See my film of the fireworks below and check out…… Continue reading New Year’s Eve Fireworks – A safe choice