After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the fastest-growing region in the world, it’s been extraordinary driving marketing and eCommerce transformation across some of the most dynamic markets on the planet. eCommerce, and then social…… Continue reading After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
Tag: tech
The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than across it to the safety of the other side. The advertising industry through the 80s and 90s (and even early 2000) was seen as a very glamorous…… Continue reading The contradiction of agency recruitment