After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the fastest-growing region in the world, it’s been extraordinary driving marketing and eCommerce transformation across some of the most dynamic markets on the planet. eCommerce, and then social…… Continue reading After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
Tag: data
Learning to love big data
I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate and cross-match, or plot it on a chart to ask the right question and weed out the insight behind the figures. But I’m a geek, and beyond…… Continue reading Learning to love big data
I’m a data visualisation junkie
I realise more and more how much I am a data geek – when I hear myself talking to colleagues about marketing dashboards and saying that they are sexy, or getting excited by infographics not only by the content but also the design. I’m an avid reader/follower of the chart porn blog, and also love…… Continue reading I’m a data visualisation junkie
Data is the new marketing drug
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in marketing as long as P&G and J&J have been developing new products and running focus groups, whether the data is quantitative or qualitative it has always existed,…… Continue reading Data is the new marketing drug