What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those that only go to stores and those locked in their basements on a laptop? It doesn’t make sense – yet we…… Continue reading Why you don’t need a digital strategy, but you need an HR strategy
Tag: analytics
Data is the new marketing drug
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in marketing as long as P&G and J&J have been developing new products and running focus groups, whether the data is quantitative or qualitative it has always existed,…… Continue reading Data is the new marketing drug