Content & Amplification – The New Brand Brief
Sometimes it’s still hard to talk to ‘traditional ad guys’ and...
Tagged: advertising
Can agencies really play nicely together?
I’ve had a few conversations recently about the changing remit of...
The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business,...
When clients ask for bread, give them cake
Too often I hear account directors and those in client service...
Digital is not a channel, it is part of your product
How about we start from scratch? How about we look at...
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