( Relatively ) Digital

Digital / Startup

February 19, 2016

Bootstrap marketing your business for dummies

I’ve been helping a few organisations get off the ground recently...

Advertising / Digital / Influence / Strategic Planning

January 19, 2016

Content Marketing & Service Design are the future of Branding

Buy One, Get One Free; Only $9.99 with free shipping; Washes...

Advertising / Digital / Media / Paris / Traditional vs. Digital

December 3, 2015

Thoughts on the Publicis Groupe reorganisation

Maurice Levy, CEO of Publicis, made a major announcement about the...

Advertising / Analytics / Digital / DM & CRM / Media / Segmentation / Social Media

November 17, 2015

A new vision for CRM

Direct marketing, email newsletters and CRM seem like tactics from a...

Digital / Mobile / Paris / Traditional vs. Digital

October 20, 2015

What’s going on with Uber in France? A lesson in economics and global brand management.

Uber France is an amazing study in brand management and economics....

Family / Gadgets / Mobile

February 11, 2015

Three Child Car Seats – Will they fit?

I spent a while battling the web to discover which cars...

Digital

February 11, 2015

#McDHack14 Roll-Up

Digital / Gadgets / Media / Mobile / Paris / Social Media / Web 2.0

December 10, 2014

Thoughts from LeWeb

There is a some snobbery in certain circles about LeWeb, but I...

Digital / London

November 26, 2014

#McDHack14: Event Pics

Digital / London

November 26, 2014

#McDHack14: All hack’d out

McDonald’s ran it’s first Hackathon in Europe last week. Check out...