Why you don’t need a digital strategy, but you need an HR strategy

What’s the point in having a different strategy for your digital world than the rest of it? Does your brand offer different products and services online than off? Are your consumers split into those that only go to stores and those locked in their basements on a laptop? It doesn’t make sense – yet we …

Content Marketing & Service Design are the future of Branding

Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in the way that brands communicate driven by the digital revolution. Two major changes are driving this, the first is the proliferation of marketing messages through multiple channels …

Thoughts on the Publicis Groupe reorganisation

Maurice Levy, CEO of Publicis, made a major announcement about the organisation of the Publicis Groupe yesterday – see the video below: There have been a swath of article and opinions over the last 24 hours regarding whether this is the right or wrong move, comparing to Martin Sorrell’s organisation of client teams at WPP …

A new vision for CRM

Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an organisation needs to build its own customer database and harness its audience, or whether the major online ecosystems of Google, Facebook and Apple now …

What’s going on with Uber in France? A lesson in economics and global brand management.

Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of Uber in Paris in 2011, followed by UberX in 2013 Taxi Violence in 2015 Legal block of UberPop Rate drop of 20%, …