Kicking off SocialCommerce in Europe with TikTok & L’Oreal

Last week we announced an exciting project we’ve been working on behind the scenes with TikTok, to bring shopping directly into the app experience.

Through our strength in #eCommerce, our continued innovation in #LiveShopping with LiSA, and #SocialCommerce with Replika Software Inc.; and now our partnership with TikTok we are very excited to be the first international beauty brand involved in this pilot.

Driven by creators and influencer, shoppers are now able to buy products directly from our UK #Garnier and #NYX Professional Make-Up TikTok accounts without leaving the app, resulting in a frictionless #content-to-commerce shopping experience.

The world of beauty retail is developing at an impressive pace, and this new feature is another reminder of the potential of innovation in #SocialCommerce and beyond. At L’Oréal we continue to invest in content-driven commerce as we lead the acceleration of #eCommerce – and we are always happy to support our partners with new ideas!

#TikTok #SocialCommerce #innovation #WeAreLOreal

By Lex Bradshaw-Zanger

A digital native and integrated brand marketer with a passion for marketing-communications and product design, Lex has a truly international outlook and experience, having worked both in major marketing agencies and client-side brands across Europe, the US and the Middle East.

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