It’s about time for me to retire the t-shirt pictured here; but there’s an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed by CBS launched a site called StoreRunner.com. It was one of a handful of sites that brought together multiple retailers with a focus on local inventory categorized…… Continue reading What is your earliest eCommerce memory?
Digital is not an expertise, it’s just the way business is done today. I’ve written about SHEIN before as one to watch, and yet again as analysts dig deeper into their model we can see that this company is really setting the benchmark in running a data-driven, direct-to-consumer, business – using all the tools of…… Continue reading SHEIN – a lesson in marketing
🐉 The hidden dragon in eCommerce SHEIN has made a step forward into new fashion brands — but this time, sourcing it from the #crowd. As they launch a competition to create new fashion brands they are not only crowd-sourcing their new designs to give even greater breadth, but also touching a core target group. The…… Continue reading A new model for creativity, influence, brands and purchase… SHEIN
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional step of the funnel. Looking East to the promises of #SocialCommerce, the key factor in all these executions is to connect the broadest audiences to a transaction in the…… Continue reading The new gold rush. 💵💴
Last week we announced an exciting project we’ve been working on behind the scenes with TikTok, to bring shopping directly into the app experience. Through our strength in #eCommerce, our continued innovation in #LiveShopping with LiSA, and #SocialCommerce with Replika Software Inc.; and now our partnership with TikTok we are very excited to be the first international…… Continue reading Kicking off SocialCommerce in Europe with TikTok & L’Oreal