Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of Uber in Paris in 2011, followed by UberX in 2013 Taxi Violence in 2015 Legal block of UberPop Rate drop of 20%,…… Continue reading What’s going on with Uber in France? A lesson in economics and global brand management.
I spent a while battling the web to discover which cars would take 3 child car seats across the back row – without success. So this is a brief post to confirm that we have 3 child seats in our Audi Q5. One forward-facing, one rear-facing and a full booster seat!
There is a some snobbery in certain circles about LeWeb, but I am still very positive about this event that opens the mind to the amount of activity and impact that the digital revolution is having on business. The first day is always the best as it sets the scene for a number of different topics…… Continue reading Thoughts from LeWeb
It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014. McDonald’s is already a market leader when it comes to digital innovation. Technology has made the famous brand evolve in terms of offers and customer relationships. 7 years ago,…… Continue reading McDonald’s Hackathon 2014
We are at a fascinating point in the history of organisational development – probably more dynamic than the industrial revolution but equally critical for organisations to understand. A recent economist article put it beautifully, on clutter in management and how tiers of managers, meetings and emails and killing our productivity. Office politics, management dysfunctionality and complex…… Continue reading Knowledge workers, the future of jobs and the Taylorism of management
It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed reading Altimeter’s latest research on digital transformation because in the simplest of terms it didn’t talk about technology and tools, but focussed on the people; the two…… Continue reading Digital Transformation – It’s about the people
This evening, like a lot of iPhone and iPad users across Europe I’ll be hanging around my wifi connection hoping for this screen to change and show me something else, yes I’ll be waiting for the update to iOS7 for my iPhone, iPad and iPod touch. If it isn’t bad enough that this is a…… Continue reading A dinner date with iOS 7
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may…… Continue reading Marketing Predictions for 2012
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term and their positioning as An agency for the Phygital™ world. But phygital doesn’t belong to just one agency.…… Continue reading Barriers to the Phygital Revolution
From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce