Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy’ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion. What…… Continue reading My Job is about Change – Agitating & Activating
I wrote a while ago about the use of that ugly word integration within the marcomms community, for too long we have bandied this word around to basically plaster the same key visual across a multitude of different media channels. With the massive growth of the web, digital and social we are still experiencing the…… Continue reading Synchronisation and Convergence
What are the key things that you check are in your pocket when you leave the house? In days gone by, before the era of mobile phones, before credit cards and while some people still had housekeepers, the only important thing to have on you when you left the house was money. This was what…… Continue reading Keys, phone, wallet – what’s in your pocket?
Yesterday I had the luxury to step out of the office for a few hours and visit the Gitex exhibition here in Dubai – our MD Kamal Dimachkie was also on a panel discussing mobile advertising along with representatives from du, Nokia, GM (one of our clients) and IconMobile. It is great for us ‘agency-people’…… Continue reading We are not alone (in advertising)