After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure. Since 2023, as CMO for the fastest-growing region in the world, it’s been extraordinary driving marketing and eCommerce transformation across some of the most dynamic markets on the planet. eCommerce, and then social…… Continue reading After a decade of CMO roles across the Middle East & Africa, UK, and now SAPMENA, it’s time for another L’Oréal adventure.
Category: Shopping
The $15,000 Ghost of the Dot-Com Boom, The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper”
The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper” It is a strange paradox of the modern internet that the machine designed to remember everything has such a selective memory. I recently went down a rabbit hole trying to pin down the exact date of a pivotal moment in my early digital life: winning…… Continue reading The $15,000 Ghost of the Dot-Com Boom, The Digital Dark Age: Tracking Down the StoreRunner “Ultimate Shopper”
What is your earliest eCommerce memory?
It’s about time for me to retire the t-shirt pictured here; but there’s an exciting eCommerce story behind it. In 1999 the Silicon Valley entrepreneur Dale Sundby, backed by CBS launched a site called StoreRunner.com. It was one of a handful of sites that brought together multiple retailers with a focus on local inventory categorized…… Continue reading What is your earliest eCommerce memory?
E-commerce, F-commerce, M-commerce… Social Commerce
From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce
The Target Obsession
So it's been a week since my Target adventure and in retrospect it seems like a funny story to tell – and yes, Anya you can share this too…It all started with an ad (a full page ad) in GQ for a great looking herringbone blazer – just great for the holidays that I thought…… Continue reading The Target Obsession